Lead Partner
Carl Greenley
Carl's professional background includes military service, technology, entrepreneurship, real estate, and investing.
Real Estate Investment
A grounded approach to real estate investing.
Green Root Capital evaluates real estate opportunities through research, due diligence, disciplined underwriting, and a long-term approach to investor relationships.
Green Root
Thoughtful research. Disciplined evaluation.
Long-term relationships.
About Green Root
Real estate investing with deeper roots.
Green Root Capital works with investors seeking exposure to multifamily and self-storage real estate while experienced operators manage the day-to-day responsibilities of the property.
The company evaluates opportunities through market research, property-level analysis, due diligence, and ongoing communication throughout the investment lifecycle.
Research
Study markets, economic conditions, and property fundamentals.
Evaluate
Review opportunities against Green Root's investment criteria.
Communicate
Keep investors informed with clear, ongoing communication.
Investment Strategy
A focused approach to property selection.
Green Root evaluates both the property itself and the market around it before determining whether an opportunity fits the company's investment criteria.
Property
Multifamily, workforce housing, and self-storage opportunities.
Markets
Markets are considered using factors such as employment,
population, income trends, supply, demand, and local conditions.
Strategy
Opportunities may include operational improvements, renovations,
expense management, and other value-add initiatives.
Ownership
Investment timing and hold periods vary by property, offering,
market conditions, and individual business plans.
Why Real Estate
Understanding the characteristics of real estate investing.
01
Real-World Demand
Housing and storage serve practical needs within the communities where the properties operate.
02
Operational Opportunity
Property performance can be influenced by management, renovations, expense control, and other operating decisions.
03
Market Selection
Markets can be evaluated through employment, population, household income, supply, demand, and regulatory conditions.
04
Tangible Assets
Real estate investing involves ownership interests connected to physical properties and operating businesses.
Real estate investments involve risk, including the possible loss of principal. Property values, cash flow, distributions, financing, operating results, and market conditions may change. Nothing on this website should be interpreted as a guarantee of investment performance.
Leadership
The people behind Green Root.
Green Root Capital is led by a team whose backgrounds span entrepreneurship, technology, research, and real estate.
Lead Partner
Janice Greenley
Janice brings experience from recruiting, business ownership, entrepreneurship, and real estate.
Drew Greenley
Underwriting and Research
Regan Greenley
Investor Relations
How It Works
A disciplined path from opportunity to ownership.
01
Source
Identify markets and properties that fit Green Root's investment focus.
02
Evaluate
Review market conditions, property fundamentals, operating assumptions, and potential risks.
03
Align
Determine whether an opportunity fits the investment strategy and offering criteria.
04
Communicate
Keep investors informed through ongoing updates and clear communication.
Properties
Real assets. Carefully evaluated opportunities.
Coming Soon
Amarillo, Texas
Storage Asset
Closed
Tyler, Texas
Oxford Pointe
Investor Education
Learn before you invest.
Explore educational resources designed to help investors better understand real estate terminology, strategy, and the investment process.
Education
Start with a better understanding of real estate investing.
Green Root's resource library includes educational videos, downloadable material, and answers to commonly asked questions.
Explore ResourcesWhat is Debt Service Coverage Ratio (DSCR)?
DSCR compares a property's net operating income with its debt
service obligations and is one measure used when evaluating
whether operating income may support required debt payments.
What is Cash-on-Cash Return?
Cash-on-cash return is a measure that compares annual cash flow
with the amount of cash invested. It is one of several metrics
that may be considered when reviewing an investment.
What are Capital Expenditures (CapEx)?
Capital expenditures generally refer to funds used for significant
property improvements, replacements, or upgrades rather than
routine operating expenses.
Start a Conversation
Learn more about Green Root Capital.
Schedule a conversation to learn more about Green Root's approach, investment process, and current opportunities.